KX Strategies

Discover. Define. Disrupt.

In the fall of 2023, Nick Lennox, a political strategist, and Leon Kaye, a media advisor, relocated to the Mountain State as part of a talent recruitment program, Ascend West Virginia. It didn’t take long after they first met that they both realized they share a passion for helping organizations discover their voice, define their message, and disrupt the status quo.

Nick’s journey has taken him from Boston, Chicago, and now West Virginia as a political strategist working on everything from hyper local community initiatives, statewide campaigns, to international NGO projects.

Leon started as a product trainer and then in sales, signing million dollar contracts within the financial research sector. Later, he was a journalist for The Guardian before working on strategic communications projects in the U.S. and Middle East.

The conventional tools behind strategic communications are not enough during a time when technology is rapidly advancing. Knowing that the balance of new and old tools are crucial to an organization’s efforts to charge ahead, KX Strategies will harness the timeless power of storytelling while using modern technological tools such as AI, animation, and video to help amplify your message.

With the launch of KX Strategies, Nick and Leon are ready to partner with you as storytellers and strategists to deliver results.

Their experience in politics, technology, energy, the outdoors economy, education, nonprofits and government has made them ready to meet your most daunting communication challenges—while advising you on your short- and long-term PR strategy to ensure your organization’s growth.

KX Strategies is a communications firm that specializes in crafting defined messaging strategies for businesses, organizations, and individuals. They offer services such as brand development, content creation, and media relations to enhance their clients' visibility and reputation. With a focus on both traditional and digital platforms, KX Strategies ensures their clients' messages resonate across various channels. The KX team empowers clients to navigate the complexities of modern communications with confidence and impact.

  • Media relations: Building relationships with journalists and securing media coverage.

    Press release writing and distribution.

    Stakeholder relations: Building and maintaining relationships with such stakeholders as investors, customers, and partners.

    Executive communications: Advising executives with speech writing, talking points, presentations, and other communication needs.

    Crisis management: Leading communications during crises and advising on reputation management issues.

    Event management: Planning and executing press conferences, product launches, and promotional events.

    Social media management: Creating copy and managing social media platforms.

  • Advertising: Creating and placing advertisements across various platforms including print, digital, TV, and radio.

    Content marketing: Creating relevant and compelling content to attract and engage target audiences.

    Content creation: Developing content for websites, blogs, social media, and additional marketing channels.

    Video production: Producing digital content for marketing, training, and commercial use.

    Copywriting: Writing copy for advertisements, websites, and brochures.

    Brand strategy: Developing brand identities, messaging, and positioning.

    Digital marketing: Harnessing online tools starting with social media, email, and search engines for marketing purposes.

    Internal communications: Developing strategies and content to keep employees informed and engaged.

  • Advocacy: Representing clients' interests to government officials, regulators, and policymakers.

    Legislative monitoring: Keeping clients informed about relevant legislative and regulatory developments.

    Grassroots campaigning: Mobilizing public support for specific issues and causes.

“Working with Nick Lennox has been nothing short of exceptional. Nick's energy, strategic thinking, ability to understand unique needs, and tailor communication strategies is impressive. I would not hesitate to hire Nick for any future action. His professionalism, expertise, and dedication are invaluable assets to any project.” - Adam Hinds, CEO - Kennedy Institute for the United States Senate

"Having known and worked with Leon for several years, I can say he's an incredible writer, strategic thinker, and mentor. Whether he's partnering with a team of inexperienced direct reports or executives at a multinational company, be assured he will level up your organization's communications strategy." - Kate Robertson, Senior Director of Climate Partnerships - Save the Children

"From meticulously crafted mail programs to impactful press releases, Nick's expertise has consistently elevated our campaign's messaging. His designs are not just visually stunning but strategically aligned with our goals, effectively capturing the attention of our constituents. Nick's dedication to excellence and attention to detail have played a pivotal role in our success, helping us effectively communicate our vision and connect with voters. I wholeheartedly endorse Nick Lennox and his firm for any communication needs; he is truly an exceptional partner in political messaging." - Jason Lewis, Massachusetts State Senator - 5th Middlesex

“Leon Kaye has long earned the trust of corporate executives, from media training and talking points that gave them the confidence to speak with international press—to helping them find their voice through his ghostwritten articles. We also could not have executed an annual global conference, which attracted over 30,000 attendees for this event, without his organizational skills and eyes for the types of stories for which international media were searching.” - Tricia Kaul, public relations director previously based in Dubai, UAE and now based in South Carolina, U.S

“Nick brilliantly helped provide insight and clarity into parts of our overall rebel defection program in Africa. His design goals have carried over into subsequent campaigns, helping to spark defections. Working with Nick was enjoyable, direct, and professional and I would absolutely work with him again.” - Caleb Weiss, Defections Program Lead - Uganda

"Leon Kaye has exceptional news judgement and understands how to frame a great story that will interest his audience, whether he's pitching a concept to the press, editing stories to be published or writing them himself. I had the privilege of working with Leon on the news desk at TriplePundit for nearly a decade, where he created, conceptualized and edited thousands of stories on the intersection of business and sustainability. His pieces were some of the most popular ever published to the site, and his work with our branded content studio helped foster happy clients and repeat business. His writing voice, editing prowess and connection to the subject matter would be an asset to any creative project." - Mary Mazzoni, Managing Editor - TriplePundit

Discover with KX, today.

KX Strategies is a Limited Liability Company registered with the Secretary of State’s office in West Virginia & the city of Elkins.